Dedicated account manager, but often requires significant client involvement to execute strategies.

Uses third-party tools for SEO tracking, with additional costs passed on to clients.

Standardized checklists and generic strategies that may not yield the best results.

Support available but often lacks immediacy and reliability when urgent issues arise.

Limited or no focus on Lighthouse score optimization, potentially affecting site performance and SEO outcomes.

Site audit services may be provided, but often with additional charges and less frequent analysis.

Team members juggle multiple responsibilities, struggling to optimize numerous ranking factors effectively.

Reliance on a mix of free and paid tools, which may not provide comprehensive auditing and monitoring.

S.M.A.R.T. goals are set, but achieving them can be challenging with limited resources and skills.

Gaps in internal processes and documentation can cause delays and increase costs.

Lack of specialized knowledge or resources to focus on Lighthouse score optimization, leading to suboptimal performance and SEO results.

Infrequent or ad-hoc site audits due to limited resources, resulting in less effective SEO improvements.